FLEX watches had built a significant subscriber fan base after being featured on hit shows (The Real World - MTV) and (The Profit - CNBC). Flex had an incredible amount of customer data and subscriber opt ins that were not being monetized with the right campaign strategy . RL was able to build an aggressive 2-3 email / week CAMPAIGN strategy that segmented their 180K email list into multiple campaigns that extracted as much revenue as possible. Overall, Flex has been able to monetize their existing customer base, building an aggressive long term retention partnership with RL.
STRATEGY
Our team has developed the ideal product launch strategy with Flex Watches, allowing them to sell through limited edition collaboration projects at record speeds.
CREATIVE
Our team produces content to utilize in the email marketing and has supported the Flex team contributing content for all new product launches. They've taken these assets and utilized them across their social media & brand website, as a value add.
IMPLEMENTATION
The Retention Lab team helps support the Flex brand by owning the retention marketing efforts, ultimately allowing them to focus their time on other aspects of the business.
ACHIEVED A 3X INCREASE IN EMAIL REVENUE IMPLEMENTING THE RETENTION LAB PROGRAM