After being acquired by Billionaire business Mogul, Marcus L; Inkkas Shoes was in need of the right retention partner that could build in the necessary marketing infrastructure creating a monthly email marketing calendar that driving revenue. Similar to other high growth Ecommerce brands, Inkkas relied heavily on FB advertising for paid traffic. The RL team has helped Inkkas build an aggressive retention program that has allowed them to convert more customers and lower CPA. This long term partnership has let Inkkas scale their business while paid traffic becomes more expensive.
STRATEGY
Retention Lab partnered with Inkkas to create an automation strategy that converted more first time purchasers, and increased their overall ROI on all paid media campaigns.
CREATIVE
Our team set the overall creative direction for the brands emails, along with supporting this vision through producing photo + GIF content to be utilized throughout.
IMPLEMENTATION
Our team handles all of the Inkkas email delivery and provides extensive reporting which helped to grow the business year over year.
GENERATING OVER 20% OF REVENUE FROM EMAIL / SMS CAMPAIGNS IN 2019 YTD