Sprouting out as a regional apparel brand out of Colorado, Yo Colorado has exploded as a premier outdoor brand that has grown significantly over the past year. When starting work with RL, Yo Colorado had no marketing automation built out and there was a massive amount of missed opportunity. After launching the necessary automation flows, Yo Colorado saw a 10% spike in monthly revenue from the curated automated email flows that were now generating sales daily. The pop ups built by the RL creative team also increased subscriber opt-in growth by 50%.
STRATEGY
Our team created a powerful automation strategy to educate new customers on the brand, product and lifestyle behind YoColorado.
CREATIVE
Taking the direction of the YoColorado brand, our team worked to refine the creative direction developing eye catching emails that ultimately convert.
IMPLEMENTATION
Managing the retention marketing channel has allowed the YoColorado team to focus on other areas of growth, and improve overall ROI within all paid traffic efforts.
INCREASED MONTHLY REVENUE BY 15% WITH THE RETENTION LAB EMAIL MARKETING PROGRAM